The Middle Man is a new Internet-based business which is helping a number of other businesses on the Island to compete for what trade there is left in the depths of a recession.
It can be a fallacy to suggest that, when times are hard, one needs to tighten one's belt and hope that when the clouds begin to clear there is still enough left in the bank to enable one to carry on where one left off. The counter argument, and it is a good one, is that when the potential for business declines one has to work harder, and smarter, to keep things going. That is where services like this one come in.
The Middle Man is basically an agent, painstakingly seeking out business opportunities for its clients who are then free to devote their own time to selling or producing. It uses Social Networking, cleverly exploits local Community Forums, scours the web for free advertising opportunities and acts as a helpful friend, generating the business that was always out there but which the proprietor often does not have the time to go out hunting for. What's more, it does it a price which even during a recession does not begin to pinch. At £30 for six months or £50 for a year, many businesses would need just one new customer to cover their outlay.
This new venture is currently in its infancy but it is already beginning to enjoy some deserved success. If it bring trade from elsewhere to the Island then let's hope it continues to thrive.